Hola! I'm Karolina Miller – a marketing strategist and brand-building word nerd. I create words that work, stories that stick, and strategies that get results.

This is a fancy way of telling you I do writing, marketing, PR, and communications-type activities.

The internet is drowning in copy-pasted websites, dull descriptions, and AI-generated content. I aim to make my clients stand out. I want them to move beyond being B2B wallflowers and become the life of the party.

 

Every company has something unique to offer the world, which is why I adore working with ambitious companies and their leaders.

I click best with tech-related companies because we share a common trait — a desire to move quickly, iterate, adapt, and achieve great things. I love ambitious projects with tight deadlines and inspiring business objectives.

 

Your problems, my solutions. What's in my toolbox:

Marketing

  • Marketing strategy 
  • Content creation, management, direction
  • E-book & newsletter design
  • Social media 
  • Product marketing
  • Influencer marketing

PR & Communication

  • Communications strategy 
  • Brand positioning & storytelling
  • Media training & press releases
  • PR events & launch activities
  • Employer branding
  • Personal branding

Journalism & Writing

  • Editorial
  • Opinion-piece
  • Essay
  • Ghostwriting
  • Webinar scriptwriting

With whom I work(ed)

Logos - Who I work with

What's the scoop

My writing journey began with scribbling texts in high school, which led me to pursue work in media during uni. As a freelance journalist for top Finnish media, I covered stories in Finland and abroad. One of my assignments led me to write a story about startups — and as they say, the rest is history. 

With over 8 years of experience in the tech industry, I’ve led projects across content creation, event direction, and product launches for some of the world’s leading brands. Whether crafting a brand’s voice or strategizing a global campaign, I always seek new ways to come up with angles and stories.

Outside of work, I’m a surfer and a work-life balance advocate. I am based in Lisbon & Helsinki, but my ideas travel worldwide.

Let's chat, aye?

Word on the street is that 90% of marketing will be AI-generated by 2025. This means companies need to be more creative and – BOLD – in their brand-building and tone of voice. Let’s get it!